System and method to identify machine-readable codes

ABSTRACT

A method and a system to identify machine-readable codes using a web crawler are provided. Machine-readable codes include, but are not limited to, Universal Product Codes (UPC), quick response (QR) codes, stock-keeping units (SKUs) and international standard book number (ISBN) codes. A web crawler downloads pages from the World Wide Web. A determination module accesses the downloaded pages and identifies a machine-readable code corresponding to a product description included in the downloaded pages. The machine-readable code is included in a downloaded page of the downloaded pages. The determination module further extracts the product description from the downloaded page. A code database stores a record of the machine-readable code and the product description.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. application Ser. No.14/072,615 filed Nov. 5, 2013, entitled “SYSTEM AND METHOD TO IDENTIFYMACHINE-READABLE CODES,” which is a continuation of U.S. applicationSer. No. 13/407,556 filed Feb. 28, 2012, entitled “SYSTEM AND METHOD TOIDENTIFY MACHINE-READABLE CODES,” which are incorporated herein byreference in their entirety.

A portion of the disclosure of this patent document contains materialthat is subject to copyright protection. The copyright owner has noobjection to the facsimile reproduction by anyone of the patent documentor the patent disclosure, as it appears in the Patent and TrademarkOffice patent files or records, but otherwise reserves all copyrightrights whatsoever. The following notice applies to the software and dataas described below and in the drawings that form a part of thisdocument: Copyright eBay, Inc. 2011, All Rights Reserved.

TECHNICAL FIELD

The present application relates generally to the technical field ofnetwork communications and, in one specific example, to a system andmethod to identify machine-readable codes.

BACKGROUND

Machine-readable codes, such as barcodes, Universal Product Codes (UPC),quick response (QR) codes, stock-keeping units (SKUs) and internationalstandard book number (ISBN) codes are used to mark a product for sale.The machine-readable code is scanned by a code reader. The code readerthen accesses a database to provide a human-readable description of theproduct to a user of the code reader.

BRIEF DESCRIPTION OF THE DRAWINGS

Some embodiments are illustrated by way of example and not limitation inthe figures of the accompanying drawings in which:

FIG. 1 is a network diagram depicting a client-server system, withinwhich one example embodiment may be deployed.

FIG. 2 is a block diagram of an example code identifier system,according to various embodiments.

FIG. 3 is a flowchart illustrating an example method of identifyingcodes, according to various embodiments.

FIG. 4 is a high-level entity-relationship diagram, illustrating varioustables that may be maintained within the databases, and that areutilized by and support the code identifier.

FIG. 5 provides further details regarding pertinent tables that areshown in FIG. 4 to be maintained within the databases.

FIG. 6 is a diagrammatic representation of machine in the example formof a computer system within which a set of instructions, for causing themachine to perform any one or more of the methodologies discussedherein, may be executed.

DETAILED DESCRIPTION

Example methods and systems to identify a machine-readable code aredescribed. In the following description, for purposes of explanation,numerous specific details are set forth in order to provide a thoroughunderstanding of example embodiments. It will be evident, however, toone skilled in the art that the present invention may be practicedwithout these specific details.

When a machine-readable code is scanned by a code reader, the codereader accesses a database to identify a product associated with thecode. Typically, the code reader translates the machine-readable codeinto a series of alphanumeric characters that is recorded in thedatabase and associated with the product to which the machine-readablecode is assigned. As used herein, the term “machine-readable code” isused interchangeably with the sequence of alphanumeric characters thatis encoded by the machine-readable code, except as noted.

In some instances, the machine-readable code or the series ofalphanumeric characters is not recorded in the database accessed by thecode reader. Further, the database may not yet include a record of newproducts. Typical systems prepare and submit a search query for unknownmachine-readable codes, but this process is computationally intensive.In example embodiments, a web crawler is described that crawls websitesto identify products based on a machine-readable code, such as a UPCsymbol. As the crawler identifies a machine-readable code or a series ofalphanumeric characters encoded by a machine-readable code, adetermination is made as to whether to add a record of themachine-readable code to the database.

Accordingly, one or more of the methodologies discussed herein mayobviate a need for computationally intensive queries, which may have thetechnical effect of reducing computing resources used by one or moredevices within the system. Examples of such computing resources include,without limitation, processor cycles, network traffic, memory usage,storage space, and power consumption.

FIG. 1 is a network diagram depicting a client-server system 100, withinwhich one example embodiment may be deployed. A networked system 102, inthe example forms of a network-based marketplace or publication system,provides server-side functionality, via a network 104 (e.g., theInternet or Wide Area Network (WAN)) to one or more clients. FIG. 1illustrates, for example, a web client 106 (e.g., a browser), and aprogrammatic client 108 executing on respective client machines 110 and112.

An Application Program Interface (API) server 114 and a web server 116are coupled to, and provide programmatic and web interfaces respectivelyto, one or more application servers 118. The application servers 118host one or more marketplace applications 120 and code readers 122. Theapplication servers 118 are, in turn, shown to be coupled to one or moredatabases servers 124 that facilitate access to one or more databases126.

The marketplace applications 120 may provide a number of marketplacefunctions and services to users that access the networked system 102.The code readers 122 may likewise provide a number of code-readingservices and functions to users. The code readers 122 may allow users toscan machine readable codes using a smart phone having a camera toidentify products that are made available via the marketplaceapplications 120. While the marketplace applications 120 and codereaders 122 are shown in FIG. 1 to both form part of the networkedsystem 102, it will be appreciated that, in alternative embodiments, thecode readers 122 may form part of a different service that is separateand distinct from the networked system 102.

Further, while the system 100 shown in FIG. 1 employs a client-serverarchitecture, the present invention is of course not limited to such anarchitecture, and could equally well find application in a distributed,or peer-to-peer, architecture system, for example. The variousmarketplace applications 120 and code readers 122 could also beimplemented as standalone software programs, which do not necessarilyhave networking capabilities.

The web client 106 accesses the various marketplace applications 120 andthe code readers 122 via the web interface supported by the web server116. Similarly, the programmatic client 108 accesses the variousservices and functions provided by the marketplace applications 120 andthe code readers 122 via the programmatic interface provided by the APIserver 114. The programmatic client 108 may, for example, be a sellerapplication (e.g., the TurboLister application developed by eBay Inc.,of San Jose, Calif.) to enable sellers to author and manage listings onthe networked system 102 in an off-line manner, and to performbatch-mode communications between the programmatic client 108 and thenetworked system 102.

FIG. 1 also illustrates a third party application 128, executing on athird party server machine 130, as having programmatic access to thenetworked system 102 via the programmatic interface provided by the APIserver 114. For example, the third party application 128 may, utilizinginformation retrieved from the networked system 102, support one or morefeatures or functions on a website hosted by the third party. The thirdparty website may, for example, provide one or more promotional,marketplace, or payment functions that are supported by the relevantapplications of the networked system 102.

FIG. 2 is a block diagram of an example code identifier system 200,according to various embodiments. The code identifier system 200 mayform part of the code readers 122 of FIG. 1. The code identifier system200 identifies machine-readable codes (or sequences of alphanumericcharacters that correspond to the machine-readable codes) found onInternet websites and identifies a product description corresponding tothe machine-readable code. By identifying the product descriptioncorresponding to the machine-readable code, the code readers 122 maylater access the product description from a database in response toreceiving a scan of the code from a user of the code reader.

A web crawler 202 is configured to crawl websites published on, forexample, on the World Wide Web (WWW) and accessible via the Internet.The web crawler 202 is used to create a copy of all the visited pagesfor later processing by a determination module 204. The web crawler 202starts with a list of uniform resource locators (URLs) to visit,referred to as “seeds.” As the web crawler 202 visits these URLs, itidentifies all the hyperlinks in the page and adds them to the list ofURLs to visit. The added URLs are recursively visited according to a setof policies. The web crawler may access various policies to prioritizewhich URLs to crawl or to add as seeds. One example policy mayprioritize visiting the website based on a number of machine-readablecodes previously retrieved from the website. Another example policy mayprioritize URLs based on a number of newly identified machine-readablecodes previously retrieved from the website. A third example policy mayblacklist URLs from which no (or very few) machine-readable codes havebeen identified.

The determination module 204 accesses the pages downloaded by the webcrawler 202 and records the machine-readable codes appearing on thedownloaded pages along with the product description corresponding to therespective machine-readable codes appearing on those pages. Thedetermination module 204 may first extract a machine-readable code fromthe downloaded pages based on, for example, an field identifier such asthose used in hypertext mark-up language (HTML). In some embodiments,the machine-readable code may be extracted based on image recognition ofthe machine-readable code itself. In other embodiments where thesequence of alphanumeric characters that correspond to themachine-readable code is published on the downloaded page, thedetermination module 204 may identify the sequence as a machine-readablecode based, for example, on the number of characters, on a mixture ofthe numbers and letters appearing in the sequence, and on whether anyknown sub-sequences appear in the machine-readable code. A sub-sequencemay identify a brand of the product, a type of product (e.g., “shoes”),a genre of a book, or the like.

In other instances, a machine-readable code may be received by thedetermination module 204 from a user of a code reader 122. The user mayscan a code but a database 126 may be lacking a description of theproduct corresponding to the scanned code. In such instances, thedetermination module 204 may record the machine-readable code in a codedatabase 206 accessible to the determination module 204 without acorresponding product description. Additional information about the scanmay also be recorded such as a time stamp indicating when the code wasscanned, a location of the user when the code was scanned, an useridentifier identify a user who provided the scan, contact information ofthe user, or the like.

Upon extracting a machine-readable code from a downloaded page, thedetermination module 204 is configured to determine whether themachine-readable code is already recorded in a code database 206. Thecode database 206 records each machine-readable code and a correspondingproduct description. If the code is already stored, the machine-readablecode is not recorded. If the code is not yet recorded, the code isrecorded in the code database 206 by the determination module 204without a corresponding product description.

The determination module 204 is further configured to record a productdescription corresponding to the machine-readable code. Thedetermination module 204 may be configured to extract productinformation from the downloaded page, such as a description appearing inone or more fields (e.g., HTML fields), images include in the downloadedpage, or the like. The determination module 204 may, upon receiving someproduct information about the product corresponding to themachine-readable code, initiate a search at a search engine foradditional information using a search query generated using the productinformation. A search result may then be automatically selected. Usingthe page corresponding to the search result, additional productinformation may be added to the code database 206.

In some instances, the code identifier system 200 may further include anoptional messaging module 208. In instances where a user of the codereader 122 has scanned the machine-readable code but no productinformation was available in the database 126 or the code database 206corresponding to the scanned code, the messaging module 208 may send amessage to the user when product information is eventually recorded. Theproduct information may be recorded in the database 126 or the codedatabase 206 by the determinations module 204. The messaging module 208may send the message as, for example, an email, a text message, amulti-media message, or some other electronic message. In someinstances, the message may include information indicating when themachine-readable code was scanned by the user or where the user was whenthe machine-readable code was scanned. The message may include a link tothe product information or may itself include the product information.

FIG. 3 is a flowchart illustrating an example method 300 of identifyingcodes, according to various embodiments. The method 300 may be performedby the code identifier system 200.

In an operation 302, websites are crawled to download pages that includethe machine-readable codes by the web crawlers 202. The websites may becrawled according to one or more polices tailored to downloading pageslikely to include product codes. In some instances, certain websites maybe crawled more often than others.

In an operation 304, a machine-readable code is identified or extractedfrom a downloaded page by the determination module 204. Themachine-readable code may alternatively be identified based on asubmission of a product code received from a user of the code reader122. The machine-readable code may be decoded to reveal the sequence ofalphanumeric characters encoded within the machine-readable code.

In an operation 306, a determination is made as to whether to add themachine-readable code to a database (e.g., code database 206) by thedetermination module 204. If the code is already recorded in thedatabase, the determination may result in not recording the code in thedatabase to avoid duplicate entries and the method 300 returns tooperation 302.

If the machine-readable code is stored in the database, the code and theaccompanying product description included in the downloaded page areadded to the database in an operation 308. If the code was submitted bya user, the code may be stored in the database without a correspondingproduct description.

In an operation 310, a determination is made as to whether the codereader 122 has received requests for the product informationcorresponding to the stored code. The past requests may be storedaccording to a user identifier identifying the user who previouslysubmitted the machine-readable code. If there are no past requests forthe machine-readable code, the method 300 returns to operation 302. Ifthere are past requests for the machine-readable code, a message withthe product information corresponding to the machine-readable code issent to the requester by the messaging module 208.

FIG. 4 is a high-level entity-relationship diagram, illustrating varioustables that may be maintained within the databases, and that areutilized by and support the code identifier. A machine-readable codetable 402 contains a record for each machine-readable code identified bythe determination module 204. The machine-readable code table 402 maystore the machine-readable code in its machine-readable form or maystore the machine-readable code as the sequence of alphanumericcharacters encoded by the machine-readable code. The machine-readablecode table 402 may record the product information corresponding to themachine-readable code. In some embodiments, the product information ormore detailed product information may be stored in a product recordtable 404. The product record table 404 may additionally includepointers or links to images of the product. A request table 406 maystore records identifying users who have previously submitted aparticular machine-readable code. The record may include a timestampand/or location corresponding to the submission.

A seed table 408 may be optionally included in the tables. The seedtable 408 may include URLs of websites used by the web crawler 202 tobegin downloading pages.

FIG. 5 provides further details regarding pertinent tables that areshown in FIG. 4 to be maintained within the databases. A table 500stores records of a sequence of alphanumeric characters comprising amachine-readable code (e.g., a UPC symbol) and a corresponding recordthat stores a product description (if available) corresponding to thesequence. As depicted, the sequence comprises six alphanumericcharacters, but the sequence may comprise other numbers of alphanumericcodes. The product description, as depicted, includes a short textdescription of the product. The product description may includeadditional text or a link to additional information about the productincluding images, audio, and video. In one embodiment, the table 500 maybe a part of the machine-readable code table 402.

Modules, Components and Logic

Certain embodiments are described herein as including logic or a numberof components, modules, or mechanisms. Modules may constitute eithersoftware modules (e.g., code embodied (1) on a non-transitorymachine-readable medium or (2) in a transmission signal) orhardware-implemented modules. A hardware-implemented module is tangibleunit capable of performing certain operations and may be configured orarranged in a certain manner. In example embodiments, one or morecomputer systems (e.g., a standalone, client or server computer system)or one or more processors may be configured by software (e.g., anapplication or application portion) as a hardware-implemented modulethat operates to perform certain operations as described herein.

In various embodiments, a hardware-implemented module may be implementedmechanically or electronically. For example, a hardware-implementedmodule may comprise dedicated circuitry or logic that is permanentlyconfigured (e.g., as a special-purpose processor, such as a fieldprogrammable gate array (FPGA) or an application-specific integratedcircuit (ASIC)) to perform certain operations. A hardware-implementedmodule may also comprise programmable logic or circuitry (e.g., asencompassed within a general-purpose processor or other programmableprocessor) that is temporarily configured by software to perform certainoperations. It will be appreciated that the decision to implement ahardware-implemented module mechanically, in dedicated and permanentlyconfigured circuitry, or in temporarily configured circuitry (e.g.,configured by software) may be driven by cost and time considerations.

Accordingly, the term “hardware-implemented module” should be understoodto encompass a tangible entity, be that an entity that is physicallyconstructed, permanently configured (e.g., hardwired) or temporarily ortransitorily configured (e.g., programmed) to operate in a certainmanner and/or to perform certain operations described herein.Considering embodiments in which hardware-implemented modules aretemporarily configured (e.g., programmed), each of thehardware-implemented modules need not be configured or instantiated atany one instance in time. For example, where the hardware-implementedmodules comprise a general-purpose processor configured using software,the general-purpose processor may be configured as respective differenthardware-implemented modules at different times. Software mayaccordingly configure a processor, for example, to constitute aparticular hardware-implemented module at one instance of time and toconstitute a different hardware-implemented module at a differentinstance of time.

Hardware-implemented modules can provide information to, and receiveinformation from, other hardware-implemented modules. Accordingly, thedescribed hardware-implemented modules may be regarded as beingcommunicatively coupled. Where multiple of such hardware-implementedmodules exist contemporaneously, communications may be achieved throughsignal transmission (e.g., over appropriate circuits and buses) thatconnect the hardware-implemented modules. In embodiments in whichmultiple hardware-implemented modules are configured or instantiated atdifferent times, communications between such hardware-implementedmodules may be achieved, for example, through the storage and retrievalof information in memory structures to which the multiplehardware-implemented modules have access. For example, onehardware-implemented module may perform an operation, and store theoutput of that operation in a memory device to which it iscommunicatively coupled. A further hardware-implemented module may then,at a later time, access the memory device to retrieve and process thestored output. Hardware-implemented modules may also initiatecommunications with input or output devices, and can operate on aresource (e.g., a collection of information).

The various operations of example methods described herein may beperformed, at least partially, by one or more processors that aretemporarily configured (e.g., by software) or permanently configured toperform the relevant operations. Whether temporarily or permanentlyconfigured, such processors may constitute processor-implemented modulesthat operate to perform one or more operations or functions. The modulesreferred to herein may, in some example embodiments, compriseprocessor-implemented modules.

Similarly, the methods described herein may be at least partiallyprocessor-implemented. For example, at least some of the operations of amethod may be performed by one or processors or processor-implementedmodules. The performance of certain of the operations may be distributedamong the one or more processors, not only residing within a singlemachine, but deployed across a number of machines. In some exampleembodiments, the processor or processors may be located in a singlelocation (e.g., within a home environment, an office environment or as aserver farm), while in other embodiments the processors may bedistributed across a number of locations.

The one or more processors may also operate to support performance ofthe relevant operations in a “cloud computing” environment or as a“software as a service” (SaaS). For example, at least some of theoperations may be performed by a group of computers (as examples ofmachines including processors), these operations being accessible via anetwork (e.g., the Internet) and via one or more appropriate interfaces(e.g., Application Program Interfaces (APIs).)

Electronic Apparatus and System

Example embodiments may be implemented in digital electronic circuitry,or in computer hardware, firmware, software, or in combinations of them.Example embodiments may be implemented using a computer program product,for example, a computer program tangibly embodied in an informationcarrier, for example, in a machine-readable medium for execution by, orto control the operation of, data processing apparatus (e.g., aprogrammable processor, a computer, or multiple computers).

A computer program can be written in any form of programming language,including compiled or interpreted languages, and it can be deployed inany form, including as a stand-alone program or as a module, subroutine,or other unit suitable for use in a computing environment. A computerprogram can be deployed to be executed on one computer or on multiplecomputers at one site or distributed across multiple sites andinterconnected by a communication network.

In example embodiments, operations may be performed by one or moreprogrammable processors executing a computer program to performfunctions by operating on input data and generating output. Methodoperations can also be performed by, and apparatus of exampleembodiments may be implemented as, special purpose logic circuitry, forexample, a field programmable gate array (FPGA) or anapplication-specific integrated circuit (ASIC).

The computing system can include clients and servers. A client andserver are generally remote from each other and typically interactthrough a communication network. The relationship of client and serverarises by virtue of computer programs running on the respectivecomputers and having a client-server relationship to each other. Inembodiments deploying a programmable computing system, it will beappreciated that that both hardware and software architectures requireconsideration. Specifically, it will be appreciated that the choice ofwhether to implement certain functionality in permanently configuredhardware (e.g., an ASIC), in temporarily configured hardware (e.g., acombination of software and a programmable processor), or a combinationof permanently and temporarily configured hardware may be a designchoice. Below are set out hardware (e.g., machine) and softwarearchitectures that may be deployed, in various example embodiments.

Example Machine Architecture and Machine-Readable Medium

FIG. 6 is a block diagram of machine in the example form of a computersystem 600 within which instructions, for causing the machine to performany one or more of the methodologies discussed herein, may be executed.In alternative embodiments, the machine operates as a standalone deviceor may be connected (e.g., networked) to other machines. In a networkeddeployment, the machine may operate in the capacity of a server or aclient machine in server-client network environment, or as a peermachine in a peer-to-peer (or distributed) network environment. Themachine may be a personal computer (PC), a tablet PC, a set-top box(STB), a Personal Digital Assistant (PDA), a cellular telephone, a webappliance, a network router, switch or bridge, or any machine capable ofexecuting instructions (sequential or otherwise) that specify actions tobe taken by that machine. Further, while only a single machine isillustrated, the term “machine” shall also be taken to include anycollection of machines that individually or jointly execute a set (ormultiple sets) of instructions to perform any one or more of themethodologies discussed herein.

The example computer system 600 includes a processor 602 (e.g., acentral processing unit (CPU), a graphics processing unit (GPU) orboth), a main memory 604 and a static memory 606, which communicate witheach other via a bus 608. The computer system 600 may further include avideo display unit 610 (e.g., a liquid crystal display (LCD) or acathode ray tube (CRT)). The computer system 600 also includes analphanumeric input device 612 (e.g., a keyboard or a touch-sensitivedisplay screen), a user interface (UI) navigation device 614 (e.g., amouse), a disk drive unit 616, a signal generation device 618 (e.g., aspeaker) and a network interface device 620.

Machine-Readable Medium

The disk drive unit 616 includes a machine-readable medium 622 on whichis stored one or more sets of instructions and data structures (e.g.,software) 624 embodying or utilized by any one or more of themethodologies or functions described herein. The instructions 624 mayalso reside, completely or at least partially, within the main memory604 and/or within the processor 602 during execution thereof by thecomputer system 600, the main memory 604 and the processor 602 alsoconstituting machine-readable media.

While the machine-readable medium 622 is shown in an example embodimentto be a single medium, the term “machine-readable medium” may include asingle medium or multiple media (e.g., a centralized or distributeddatabase, and/or associated caches and servers) that store the one ormore instructions or data structures. The term “machine-readable medium”shall also be taken to include any tangible medium that is capable ofstoring, encoding or carrying instructions for execution by the machineand that cause the machine to perform any one or more of themethodologies of the present invention, or that is capable of storing,encoding or carrying data structures utilized by or associated with suchinstructions. The term “machine-readable medium” shall accordingly betaken to include, but not be limited to, solid-state memories, andoptical and magnetic media. Specific examples of machine-readable mediainclude non-volatile memory, including by way of example semiconductormemory devices, e.g., Erasable Programmable Read-Only Memory (EPROM),Electrically Erasable Programmable Read-Only Memory (EEPROM), and flashmemory devices; magnetic disks such as internal hard disks and removabledisks; magneto-optical disks; and CD-ROM and DVD-ROM disks.

Transmission Medium

The instructions 624 may further be transmitted or received over acommunications network 626 using a transmission medium. The instructions624 may be transmitted using the network interface device 620 and anyone of a number of well-known transfer protocols (e.g., HTTP). Examplesof communication networks include a local area network (“LAN”), a widearea network (“WAN”), the Internet, mobile telephone networks, Plain OldTelephone (POTS) networks, and wireless data networks (e.g., WiFi andWiMax networks). The term “transmission medium” shall be taken toinclude any intangible medium that is capable of storing, encoding orcarrying instructions for execution by the machine, and includes digitalor analog communications signals or other intangible media to facilitatecommunication of such software.

Although an embodiment has been described with reference to specificexample embodiments, it will be evident that various modifications andchanges may be made to these embodiments without departing from thebroader spirit and scope of the invention. Accordingly, thespecification and drawings are to be regarded in an illustrative ratherthan a restrictive sense. The accompanying drawings that form a parthereof, show by way of illustration, and not of limitation, specificembodiments in which the subject matter may be practiced. Theembodiments illustrated are described in sufficient detail to enablethose skilled in the art to practice the teachings disclosed herein.Other embodiments may be utilized and derived therefrom, such thatstructural and logical substitutions and changes may be made withoutdeparting from the scope of this disclosure. This Detailed Description,therefore, is not to be taken in a limiting sense, and the scope ofvarious embodiments is defined only by the appended claims, along withthe full range of equivalents to which such claims are entitled.

Such embodiments of the inventive subject matter may be referred toherein, individually and/or collectively, by the term “invention” merelyfor convenience and without intending to voluntarily limit the scope ofthis application to any single invention or inventive concept if morethan one is in fact disclosed. Thus, although specific embodiments havebeen illustrated and described herein, it should be appreciated that anyarrangement calculated to achieve the same purpose may be substitutedfor the specific embodiments shown. This disclosure is intended to coverany and all adaptations or variations of various embodiments.Combinations of the above embodiments, and other embodiments notspecifically described herein, will be apparent to those of skill in theart upon reviewing the above description.

What is claimed is:
 1. A system comprising: one or more processorsconfigured to: receive a request for a product description, the requestincluding a machine-readable code; extract, based on image recognitionof the machine-readable code appearing on a page, the machine-readablecode from the page; determine the product description based on acrawling of the page; and send a response to the request that includesthe product description.
 2. The system of claim 1, wherein the requestfor the product description includes contact information of a usermaking the request, and the response to the request is sent using thecontact information.
 3. The system of claim 1, wherein the request forthe product description includes an indication of a time at which therequest was made, and the response to the request includes theindication of the time at which the request was made.
 4. The system ofclaim 2, wherein the request for the product description includes anindication of a location of the user when the request was made, and theresponse to the request includes the indication of the location of theuser when the request was made.
 5. The system of claim 1, the one ormore processors further configured to: based on the crawling of the pagethat includes the machine-readable code, initiate a search at a searchengine for additional information; and modify the product description toinclude at least a portion of the additional information.
 6. The systemof claim 1, wherein the machine-readable code included in the request isin the form of a sequence of alphanumeric characters.
 7. Anon-transitory machine-readable medium that stores instructions, which,when performed by a machine, cause the machine to perform operationscomprising: receiving a request for a product description, the requestincluding a machine-readable code; extracting, based on imagerecognition of the machine-readable code appearing on a page, themachine-readable code from the page; determining product informationbased on a crawling of the page; and sending a response to the requestthat includes the product description.
 8. The non-transitorymachine-readable medium of claim 7, wherein the request for the productdescription includes contact information of a user making the request,and the response to the request is sent using the contact information.9. The non-transitory machine-readable medium of claim 7, wherein therequest for the product description includes an indication of a time atwhich the request was made, and the response to the request includes theindication of the time at which the request was made.
 10. Thenon-transitory machine-readable medium of claim 8, wherein the requestfor the product description includes an indication of a location of theuser when the request was made, and the response to the request includesthe indication of the location of the user when the request was made.11. The non-transitory machine-readable medium of claim 7, wherein theoperations further comprise: based on receiving the product informationfrom the crawler, initiating a search at a search engine for additionalinformation; and modifying the product description to includes at leasta portion of the additional information.
 12. The non-transitorymachine-readable medium of claim 7, wherein the machine-readable codeincluded in the request is in the form of a sequence of alphanumericcharacters.
 13. A method comprising: receiving a request for a productdescription, the request including a machine-readable code; extracting,based on image recognition of the machine-readable code appearing on apage, the machine-readable code from the page; determining productinformation based on a crawling of the page; and sending a response tothe request that includes the product description.
 14. The method ofclaim 13, wherein the request for the product description includescontact information of a user making the request, and the response tothe request is sent using the contact information.
 15. The method ofclaim 13, wherein the request for the product description includes anindication of a time at which the request was made, and the response tothe request includes the indication of the time at which the request wasmade.
 16. The method of claim 13, wherein the request for the productdescription includes an indication of a location of the user when therequest was made, and the response to the request includes theindication of the location of the user when the request was made. 17.The method of claim 13, further comprising: based on receiving theproduct information from the crawler, initiating a search at a searchengine for additional information; and modifying the product descriptionto includes at least a portion of the additional information.